Purpose, Vision, and Goals

Purpose

Our purpose is to provide quality service to enhance the safety, livability and prosperity of our community.

Vision

The dynamic urban center of Orange County acclaimed for our: Investment In Children, Neighborhood Pride, Enriching Cultural Experiences, Appreciation of Diversity, Thriving Economic Climate, Quality Government Services, and Leadership Among California Cities.

Goals

  • Ensure a safe community
  • Be a catalyst for the positive development of young people
  • Foster neighborhood pride and community understanding
  • Provide and maintain first-rate infrastructure and community facilities
  • Ensure an attractive and well-maintained city
  • Create an environment that stimulate the growth of arts and cultural opportunities
  • Recruit and retain a highly-skilled and diverse workforce
  • Ensure the City's long-term financial ability to deliver quality services
  • Attract and retain a prosperous business community
  • Optimize workforce effectiveness through training, technology, equipment, and facilities
  • Develop and continuously improve system to assure high quality services to customers
  • Assume a leadership role in regional issues of primary importance to Santa Ana